Search Engine Optimization (SEO) is the umbrella term for all the methods skilled industry experts can use to ensure the visibility of websites and their content on search engine results pages, or as they are commonly known in the industry, SERPs.
There are several methods you can apply through technical practices via page coding that can help you behind the scenes to achieve your goals. There are also other practical and promotional techniques you can use to raise your site’s visibility, including offering high quality content, link-building and social media marketing.
When webmasters talk about visibility, they mean how high up the SERP your website appears for specific search terms in the ‘organic’ results. Organic results refer to those search results that appear naturally on the page, as opposed to the advertised/paid-for sections like PPC (Pay Per Click)..
Another important element for SEO is great “content” which should be designed to encourage people to visit your pages and to show the Search Engines that your pages are interesting and authoritative. You may be asking, exactly what is “content”? Content is the text or narrative portion of a website. Content is both information and communication. Great content ultimately leads to search engine success because Google, Bing and the other Search Engines want to show interesting and authoritative pages in their search results.
Highly skilled webmasters build strong site architectures, include great content, and provide straightforward navigation. Such basic techniques will help search engines index your site properly, quickly and easily. This approach, more importantly, will provide visitors with a good experience when viewing your site, thereby encouraging repeat visits. It’s worth noting that Google and Bing are also paying more and more attention to user experience, including mobile and tablet optimization (Responsive Web Design).
So, bottom line… Search Engine Optimization or SEO is the activity of building a website in a way that allows a website to be found in search engines for words and phrases relevant to what the site is offering. In a lot of ways, it is logical construction and quality control for websites. However, having said that, if there was ever an industry that was little understood by outsiders, it’s SEO.
One thing we all know for sure, SEO algorithms are changed very quickly and frequently by the big Search Engine companies. That is why companies like Implux Designs are here to help navigate the capricious terrain. Whether it’s a new change in Google’s algorithm, or dealing with the natural language search, or by implementing the latest accelerated mobile page technology, Implux Designs has you covered. Call us at 1-337-415-9891 to schedule an appointment.