Traditional email marketing is still a highly effective tool for reaching customers and ultimately growing your business. According to Econsultancy, compared to other types of marketing, email marketing has ranked highest in terms of ROI . Nearly 78% of consumers rank email as their most preferred communication platform.
Email remains a cost-effective way to reach a large audience and allows you to personalize your message to your customers. There are a variety of different email marketing tools that can help your email campaigns run smoothly, but it’s important that you choose the tool that’s right for your business.
In this post, we’ll introduce our favorite email marketing tools to help you discover which will work best to reach your specific goals.
Constant Contact is one of the largest, fastest growing email marketing services, with the tagline, “Powerful Email Marketing, Made Simple.” With its tools, you can create professional emails that bring customers to your door. Its features include customizable templates with simple editing, automated sending, personalized emails, easy contact management and real-time tracking and reporting.
Constant Contact offers unmatched support, including live chat, email and a vast library of resources. They even offer online training that helps small business owners quickly learn the basics of email marketing.
Constant Contact has a free, 60-day trial, with no credit card required. The pricing after that starts as low as $20 per month, depending on your business size.
MailChimp is another one of the most popular email marketing service providers for small businesses. The company promises to “give you the power to see what’s working and the confidence to grow your own way.” Their campaign builder makes it easy to create email campaigns that best suit your message. They also provide prebuilt marketing automations, which allow you to have room to focus on strategy. If you have ecommerce, MailChimp is a great option for you, as it integrates with all major ecommerce providers so that you can use your purchase data to send personalized campaigns.
MailChimp also offers support by email, live chat and video tutorials.
MailChimp offers a free plan that allows you to send 12,000 emails to up to 2,000 subscribers. Their paid plan starts at $10 a month.
AWeber is another email marketing service that was built for small-to-medium-sized businesses. AWeber allows you to easily build professional, engaging emails with only a few clicks. With AWeber, you can also set up automated email series and connect with your customers at any time of the day. AWeber allows you to connect with all of your favorite apps to make your marketing campaign truly integrated – for example, if someone gives you their email address on PayPall or Facebook, they can automatically be added into your AWeber email list.
Their support includes live chat, phone support, live webinars and a vast library of tutorials.
Like Constant Contact, they also offer a free trial for 30 days. Their paid plans start at $19 per month.
iContact is an email and social media marketing tool, designed around your small business’s needs. They promise that “whether you want the full service experience, or to do it yourself, iContact has the right marketing product for you.” They provide easy-to-edit email templates and marketing automation to provide custom experiences.
They also provide social media services which include curating content, researching trends and scheduling social posts. Through iContact, you can publish directly to Facebook and Twitter and track the success rates of your posts.
They also offer a free 30-day trial, with pricing that starts at $14 a month.
Take some time to consider which email marketing tool works best for your business at your budget. With the wide variety of options available, we are confident that you will find the email tool that will help you reach your specific bottom line.